CristhianGiraldo

Brand and content marketer in Boston. I build brands end to end: the idea, the identity, the product and the content that sells it.

Haze

Streetwear brand, Medellín, 2025 to present. Founder, brand and product design.

Haze is a streetwear brand built on graffiti and techno culture, with one line: “Hang with us.”

I created the concept and designed everything visual: the graffiti tag logo, the cloud mascot, and the product details, from woven labels to a rubber pendant. I also wrote and designed the social content that introduces them.

Black bucket hat with embroidered Haze tag — Product concept render

Cloud mascot rubber pendant on a tee — Product concept render

Bucket hat details: pendant, patch, card and woven label — Product details

Instagram carousel cover: 3 outfit ideas with Haze — Social carousel

Instagram carousel slide introducing the cloud mascot — Social carousel

Mal Artista

Specialty Colombian coffee and art brand, Boston, 2025 to present. Founder and creative director.

Mal Artista sells coffee for people who don’t care about perfect. Its line: “Less perfect, more real.”

I created the brand concept and directed the identity. It borrows from abstract expressionism: a hand-painted logo, gestural splatter patterns, a primary-color palette and a code typeface that keeps it raw instead of precious.

Illustration and identity guide by Ontheroczz, under my creative direction.

I also run the brand’s social content and pop-up promotion in Boston.